The Incredible Power of an “Eight-Minute Catch-Up” with a Friend

In an era dominated by smartphones, the Internet, and text messaging, we’ve been robbed of many little things that once brought us joy—from alphabetized CD cases to the thrill of getting lost while driving to the simple pleasure of boredom. But there’s one thing that stands out to us at The Optimism Company: those little check-in phone calls with close friends. 

Now, we know what you’re thinking: “I WhatsApp with my BFF all the time!” Well, science will tell you that it’s simply not the same. In fact, a study conducted in 2021, extensively reported in The New York Times, examined the effects of brief, regular phone calls on 240 adults. And let us tell you, the results were striking.

Those fortunate enough to receive calls a few times a week experienced a significant reduction in levels of depression, loneliness, and anxiety. This revelation caught the attention of Dr. Bob Waldinger, a distinguished professor of psychiatry at Harvard Medical School and the author of the book, The Good Life: Lessons From the World’s Longest Scientific Study of Happiness. Dr. Waldinger emphasizes the importance of investing time in our most cherished relationships. He argues that these investments can yield tangible effects on our overall well-being, offering a hidden “gold mine of vitality” that often goes unnoticed. 

And this is where the “eight-minute catch-up” comes into play.

The concept of the “eight-minute catch-up” has emerged as a practical application of this research, championed by individuals like our founder and Chief Optimist, Simon Sinek. They advocate for dedicating short, focused periods of connection with friends or loved ones. This approach not only cultivates a sense of closeness and well-being but also addresses the common issue of conversations dragging on past their welcome or abruptly ending—a problem identified in another  study conducted in 2021.

By mutually agreeing to an eight-minute time limit beforehand, both parties can engage in a meaningful exchange without overstaying their welcome. This ensures that the time spent together is both beneficial and respected.

In a recent episode of “A Bit of Optimism,” Simon went deep on this topic with his long-time friend, celebrated chef and author Christina Tosi. They explored the significance of asking for help and being there for friends in need. Their conversation shed light on a simple yet powerful lesson: the act of reaching out for support is not only normal but also an essential part of our shared human experience.

According to Simon, he had a moment of realization when he encountered a friend and asked how they were. To his surprise, the friend revealed that they had been struggling with depression. Simon’s immediate response was, “WTF? Why didn’t you call me?” It sparked an eye-opening realization about the subtle ways in which people ask for help. 

“There is no greater honor than to send them a text message that says, ‘Do you have eight minutes?'” said Christina. 

This phrase has become a code between Simon and Christina, symbolizing a safe space where one can openly express vulnerability and seek comfort.

At the end of the day, eight minutes of a friend’s time can make all the difference in the world. Best of all, it’s only eight minutes. “Eight minutes! When somebody texts you ‘Do you have eight minutes?’ Any of us can pause a movie, step out of a meeting, or leave a room to talk to a friend in need for eight minutes,” says Simon. 

If you’d like to hear Simon and Christina’s full conversation, you can give it a listen here.

One Effective Way to Silence Your Inner Critic

“I’m such an idiot.” “I’m terrible at my job.” “No one likes me.” Sound familiar? We all have that pesky inner critic that loves to rain on our parade every now and then. While leading psychologists will tell you that you’ll never be able to kick your inner critic to the curb for good, you can certainly take steps to manage it.

It all starts with a little bit of self-compassion. One study published in the journal Behavior Therapy found having self-compassion can counteract the negatives that often come hand-in-hand with self-criticism—everything from stress and anxiety to depression. Another study found it can also increase your future happiness, even in times of adversity. But where do you begin on your journey of self-compassion?

Simon Sinek, our founder and Chief Optimist, says the best place to start is confronting your inner critic head-on. “We can’t stop it. But we can manage it,” he says. And the best way to do that is to simply give it a name, which allows you to grow distance between yourself and your inner critic. “Call it Bob. Call it Stacey. I know someone who calls it the ‘Shitty Committee,’ he says. “That way, when your inner critic chimes in, you can be like, ‘Oh, the Shitty Committee’ is here again,’ and it helps you manage it a lot better.”

Naming your inner critic might feel silly, but the method is backed by mental health professionals for a reason—it instantly robs your inner critic of its power. A study published in the journal Frontiers in Psychology found when you become aware of your inner critic and how harshly you treat yourself, you’ll become more supportive and friendly toward yourself—something that, as the authors say, makes you feel more at peace and “better able to cope with everyday pressures and challenges.”

While labeling the voice in your head that criticizes you 24/7 is one way to be kinder to yourself, it’s only the beginning. If you make it your mission to show yourself some compassion—not just today, but every day—you’ll be well on your way to a brighter, more fulfilling future. With that in mind, we’ve included three more ways to do just that below. So read on, and if you’re interested in some of the ways you can inject some compassion into your workplace, you’ll find a wealth of courses that will help you build a culture of kindness in our Optimism Library

3 More Ways to Be Kind to Yourself

1. Forgive Yourself for Your Mistakes

Sure, making a mistake sucks. Unfortunately, we’re only human, and therefore mistakes are 100% going to happen. It’s how you choose to deal with these mistakes is what really matters—starting with always choosing to forgive yourself.

Past research has found higher levels of self-forgiveness lead to higher levels of well-being. The next time you make a mistake—whether it’s in your career or personal life—view the mistake not as a negative but as an opportunity for growth. This isn’t always easy, but getting caught up on a mistake is only going to hold you back. Not only from finding happiness, but also from reaching your full potential and achieving your goals.

2. Celebrate Small Wins

When we think of celebrating our wins, it’s typically the big stuff—think a new job or a relationship milestone. But those aren’t things that happen every day. Another simple way to be kinder to yourself is to celebrate all your achievements—even the small stuff you wouldn’t typically write home about, whether that’s checking a task off your to-do list or cooking a meal at home instead of ordering takeout.

3. Check In On Yourself

We check in on friends and family to see how they’re doing, but when’s the last time you checked in on yourself? Taking a second to step away from what you’re doing and ask yourself how you’re feeling—both physically and mentally—is an easy way to foster self-kindness. 

Oftentimes, we push how we’re feeling aside. According to a review published in Clinical Psychology Review, doing these regular check-ins—along with other mindfulness activities—can offer numerous benefits, including improvements in mood and a better sense of well-being. Instead of ignoring how you’re feeling, you’re able to address it, understand it, and take action that will leave you feeling more balanced and fulfilled.

The Bottom Line

Being kind to yourself—whether that’s confronting your inner critic, forgiving yourself for mistakes, celebrating small wins, or checking in on yourself regularly—is crucial. When we treat ourselves with the same kindness and compassion we extend to others, we pave the way for a brighter, more fulfilling future—one grounded in self-love, acceptance, and happiness.

Should You Tell Your Employees Not to Work on Weekends?

I have always prided myself on being the kind of leader that works to help those on my team maintain a work-life balance. I want people on my team to spend quality time with their families in the evenings and not work on weekends. Even when there are those times when we have to work late or on weekends, I try to give some time back. For example, I’ll try to give them a day off during the week to make up for their lost Saturday. And if anyone on my team sends emails at night or on a weekend, I encourage them to stop doing that. 

So you can imagine my surprise when I found out that I was actually doing damage to the morale of some of the best people on my team.

I’ve been advising a startup called Watercooler that uses machine learning to look for anomalies in company workflow to predict the risk of burnout, the risk of quitting, and gaps in training. On one of our calls, they were showing me some of their data and I was shocked by what it seemed to reveal. 

Below you’ll see a graph provided by the team at Watercooler:

In studying this chart, you’ll find that the employees who are most disengaged from work rarely if ever do work in the evenings or on weekends. Employees who are at high risk for burnout do too much work in the evenings or on weekends. But the best, happiest, and most engaged employees actually like to do some work on the occasional evening or weekend. And the reason is simple: they care. They care a lot. And they really like doing the little extra to help themselves, their colleagues, and the company stay on top of things. 

So when I told my best people to stop what they were doing, I was basically telling them to stop caring. 

I learned that, even if well intentioned, I can’t enforce my idea of what work-life balance should look like. If my best people want to do some work in the evening or on a weekend, and it makes them feel good to do so, then instead of telling them to stop, I have to show appreciation for their extra effort. Making someone feel good for the extra work they do does more to boost morale and good will than trying to force people to stop doing any work during their spare time. 

The Introvert’s Guide to Socializing

Imagine a Red Bull-sponsored rock climber who suffers from a debilitating fear of heights or a clean-up hitter in baseball who lies awake at night, quaking in fear at the thought of high-speed objects. Or consider a CEO of a global tech company who experiences such incredible stage fright that they can’t even put their second foot on the ground on the day of their quarterly presentation. Some things, as they say, come with the territory.

Such was the plight of Matthew Barzun, a successful businessman and author, who was appointed as the United States Ambassador to Sweden in 2009 and then to the United Kingdom in 2013. He served abroad for several years while carrying a unique quality for a diplomat whose job requires holding court, entertaining foreign dignitaries, and rubbing shoulders with heads of state over champagne and hors d’oeuvres: he’s a big introvert.

Raised in a small town in New England, Barzun later moved to Louisville, Kentucky, where his introverted nature first became noticeable. “Kentucky is not an introverted culture,” he says. “The cultural body language of Louisville, as a river city, is open. The posture is open. The people are open. And the truth is, I found this very disconcerting—particularly at parties. I would think, ‘Oh dear, I’m going to be pinned into a corner and have to speak to people.'”

Over the years, Barzun did what many smart, self-aware individuals living with a perceived weakness do: he developed his own proprietary toolkit for dealing with it. He created visualizations to help him de-stress before social events, compiled a list of conversation starters to break the ice when necessary, and ultimately found a way to thrive as an introvert in a world dominated by extroverts.

Recently, Barzun sat down for a conversation with our founder and Chief Optimist, Simon Sinek, to share some of his secrets that any introvert can learn from. We’ve provided them below in the hopes that you find them helpful. And if you’re looking to further enhance your own toolkit for having better conversations—whether it’s making small talk at work or mastering difficult conversations as a leader—you’ll find a wealth of advice in our Optimism Library.

Tip One: Create a Visualization to Give You Momentum 

Long before Barzun began his diplomatic career, he was a ski racer in his youth. Even today, he draws upon that experience to navigate social situations.

“I decided to apply a lesson from my time as a downhill ski racer in New England,” he explains. “When you’re nervous at the start, your instinct is to lean backward, which is actually one of the dumbest things you can do because it leads to loss of control and increases the likelihood of crashing. So, the counterintuitive approach is to lean down the mountain to slow down, even though it’s momentarily terrifying.”

However, once you embrace this technique, you gain more control than if you resisted it. “So, when I went to cocktail parties, I would visualize downhill skiing,” he says. “I would consciously lean forward, almost unnaturally, and remind myself to ask interesting questions. This momentum would carry me through the rest of the event.”

Tip Two: Come Prepared with Conversation Starters

It’s always helpful to have thoughtful icebreakers ready. Barzun has relied on several of them.

“One of the best questions is, ‘What do you not worry about?'” he suggests. “I’ve posed this question to prime ministers and people from all walks of life. The beauty of it is that the answer is entirely up to them. They can choose to respond seriously, like ‘I don’t worry about the rise of China,’ or on a more personal level, like ‘I don’t worry about how I look anymore’ or ‘I don’t worry about dying.'”

The key to this question—and to all great icebreaker questions, really—is that there is no right or wrong answer. It provides individuals with the freedom to share something unique and personal without feeling pressured to be overly clever.

Another question Barzun often asks is, “What is one superpower from one of your grandparents that you’d like to have in your life?”

“That question really resonates with people,” he explains. “Discussing parents can be tricky because our relationships with them are often emotionally charged. However, with grandparents, you have four to choose from, and individuals can decide which aspect of their grandparent’s life they want to share. It could be an immigrant story or something else. Usually, the answer reveals a lot about them because it’s usually not something they actually feel they lack. It’s more about what they connect with and would like to enhance, rather than a significant gap. But even in that, you gain insight.”

Tip Three: Always Give Yourself Time to Recharge

Barzun emphasizes that people often mistake introversion for shyness. However, one of the key characteristics of introverts is not necessarily shyness, but rather the fact that socializing requires more energy for them. If you identify as an introvert, it’s crucial to allow yourself the space and time to recharge, even if it’s just for a few minutes.

“Living in London was great for this because there was tons of time spent sitting in traffic, and I wasn’t dying to rush to the next event,” Barzun shares. “As an ambassador, I had the luxury of being driven around, which allowed me to sit in the back, listen to music, and regroup before moving on to the next thing.”

Tip Four: Reframe Your Small Talk as a Mission to Discover Something Interesting

Dread conversations? Change your perspective and view it as a “gathering game,” says Barzun. “As part of my technique, I’ve turned it into a game where I constantly try to collect interesting answers from people. It’s important to make it fun.”

During conversations, Barzun often poses weird questions to elicit unique and insightful responses. One example: “How do you visualize time?”

“Then it gets weird and you get all sorts of different answers,” he says. “For some people, the answer is that they picture a circle or a straight line. The point is, I like not only hearing them, but collecting them. I can’t remember jokes that people tell me. I’ve heard thousands. But if someone tells me how they visualize time, I never forget it.”

Simon’s 5 Tips to Build Strong Leadership Presence

Imagine it as the secret sauce that really makes leaders shine. Some folks call it the “X factor,” while others think of it as a special gift only a lucky few possess. But when it comes to being an outstanding leader, there’s one undeniable ingredient that sets them apart: a killer leadership presence. Whether you’re running a small team, dreaming of a political career, heading up a massive corporation, teaching, or even channeling your inner Oprah, this quality acts like a magnet, drawing people’s attention in.

In their book Leadership Presence, authors Belle Linda Halpern and Kathy Lubar define it as “the ability to authentically connect with the thoughts and feelings of others in order to motivate and inspire them to achieve a desired outcome.” If that sounds like a jumble of words to you, Simon offers a simpler definition: It is a unique combination of grativas, basic savvy, and the ability to make others feel both safe and inspired. 

Furthermore, it is not something you are born with; it is something you learn.

Like many of the skills we teach here at The Optimism Company, there are few institutional curriculums available to learn the art of leadership presence. In fact, most leaders with great leadership presence learned it by observing other great leaders before them. If you are interested in an accelerated course on learning leadership presence, we asked Simon Sinek, our founder and Chief Optimist, for his five-tip cheat sheet.

His first piece of advice? Don’t fake it before you make it. “There is an irony that comes with leadership presence, which is that you should never pretend to be something you are not,” he says. “There are people who put on a facade and shout orders to appear as leaders, when in reality, they are not leaders. However, you do need to present yourself differently to build leadership presence. When you are more junior, you can be silly. As you advance in seniority, you must remember that a whisper becomes a shout.”

With that in mind, what follow are Simon’s top tips for building your own leadership presence. Read on, and if you’re interested in more great advice you can use to level up your confidence at work, be sure to check out Simon’s #1 bestselling course, The Art of Presenting, today. 

1. You Need Constant Situational Awareness

Never underestimate the power of being really, really good at reading the room at work. “It’s like being a parent,” says Simon. “Roughhousing with your kids is fun, but a good parent knows when to stop, and when it’s going too far. Good leaders have to have constant situational awareness.”

Simon notes that he’s seen leaders suffer when they lose this focus. “I’ve seen leaders lose their leadership presence because they failed to read the room,” he says. “They allow people to say things that shouldn’t be said. You’re managing the room. I watch the room constantly. If someone is struggling to get a word in, I’ll step in and be like, ‘Hold on one second. Emily, you’re trying to say something?’ So I’m constantly paying attention to who’s struggling to speak, who’s speaking too much.”

What’s more, you don’t have to be the appointed leader to develop this leadership presence. “You never have to be the most senior person in the room to do this,” says Simon. “You can have unofficial authority simply by interrupting and saying, ‘James is trying to say something.””

2. Always Remember: Everything You Say Carries Weight

If you’re in a position of authority, it’s important to remember that “everything you say is magnified and carries weight,” says Simon. “A compliment can make someone’s week. On the other hand, a little offhanded comment can destroy someone. Everything is just exaggerated. And so you’re not changing who you are. You’re still yourself. But you have to remember that absolutely everything that comes out of you is louder, bigger, more sensitive, spotlighted, and more exaggerated. A whisper becomes a shout, and you have to be ultra-sensitive to compliments and criticisms.”

3. Yes, Fashion and Body Language Are Important

In fear of saying something wildly old-fashioned in a world populated by hoodies and Nike Dunk Lows, it’s simply a fact that how you present yourself—both in terms of appearance and body language—impacts your leadership presence. “Even if you’re a male and you don’t care that no one else is wearing a collared shirt in a casual office, it’s helpful to look more presentable,” says Simon. “Take a tip from Ronald Reagan. He always wore a jacket and tie in the Oval Office. It was out of respect for the office, and it largely set the tone.”

Also, remember that human beings don’t just communicate with words. We send powerful messages with our bodies even if we don’t know we’re doing it. “Posture matters,” says Simon. “You can’t sit in a meeting hunched over and expect that people will think that you’re the leader. You should sit up straight. What I notice when I’m slouching or I notice that my physical presence is lazier, I’m communicating the wrong things to the room. Also, sitting up straight reminds me to pay attention to the room, to make sure everybody’s feelings are heard.”

4. Always Protect the Group

Fact: Leaders are leaders because they, well, lead. “As hierarchical animals, we kind of want to know who we can trust and who we can follow, and we’re constantly assessing and judging each other,” says Simon. “When you have all of these leadership presence skills, what you’re communicating to the room is I’m aware and I’m going to protect the team.”

Simon can’t emphasize enough the importance of projecting safety and protection. “This is where people confuse authority and leadership. It doesn’t matter if you’re stronger or louder. What you’re communicating with good leadership presence is that the leader goes first. That’s why we call you a leader. You lead. You go first towards the danger. You speak truth to power.”

5. Embrace Your Inner Idiot

One of the best ways to build leadership presence is to ask the questions that everyone is thinking but no one else is asking. “You’re willing to be stupid,” says Simon. “You say, ‘I don’t understand.’ No one understands, but leaders are the first to say it.”

At the end of the day, this will build the trust and respect that comes with leadership presence. “If you’re willing to go first into danger and discomfort and help ideas move forwards, what that communicates is trustworthiness and protection,” says Simon. “And by the way, it’s not always about leading people. It could be leading the ideas. Saying, ‘Okay, let’s try it!’ Or, ‘We’ve been tackling this idea with one train of thought. Let’s try something else again.’”

From Small Talk to Deep Connections: A Q&A with Dr. Sara Kuburic

Dr. Sara Kuburic, widely known as “@millennial.therapist” on Instagram, is an existential psychotherapist and author of the bestselling book It’s On Me. With a deep passion for helping individuals live free, responsible, meaningful, and authentic lives, she has dedicated 14 years to studying psychology and the human experience.

We recently had the priveledge to work with Dr. Kuburic on a new online course, How to Build Strong Relationships at Work. In this course, Dr. Kuburic (with a little help from Simon) dives into what makes work relationships successful, how to foster those relationships into healthy and thriving connections, and how to maintain that deeper connection as a team.

In this short conversation with us at The Optimism Company, she reveals more about the importance of building strong connections at work.

Why should people prioritize work relationships? Is it truly important?

Building strong relationships at work not only makes our job easier but also adds meaning to the time we spend there. Considering we spend roughly forty hours a week at work, these relationships have a significant impact on our mental health and overall outlook on life.

How can people overcome social anxiety or shyness to foster meaningful connections at work?

Overcoming social anxiety or shyness doesn’t require being an extrovert; it simply requires intentionality. Start with small steps, such as asking someone about their weekend or sharing some personal information. Offer assistance to someone who appears overwhelmed. Remember, building connections doesn’t necessarily mean going out for drinks after work or inviting colleagues to social events.

Are there communication techniques or exercises you recommend for improving relationships at work?

Avoid assuming you know what someone is thinking, feeling, or needing. Instead, ask them directly. Additionally, remember that how you communicate is just as important as what you communicate.

What advice do you have for those who struggle to invest time and energy into building connections at work?

If finding a balance is challenging, ensure that your life outside of work is fulfilling and interesting. Otherwise, you may find yourself overly focused on work as a means of escaping what you may feel to be an unfulfilling existence. It’s important to recognize that investing time and energy into building connections at work is part of your job. While skill is crucial in most professions, networking and relationship-building are equally essential for career progression.

 

If you found any tips in this conversation insightful and want to learn more, check out Dr. Kuburic’s online course, How to Build Strong Relationships at Work.

Bestselling Author James Clear Tells Simon the Secrets to Changing Your Habits

When it comes to personal development and habit formation, one name invariably comes to mind: James Clear. Renowned for his expertise in habit formation, Clear has sold more than 5 million copies of his bestselling book, Atomic Habits. Backed by science and easily understandable, his practical strategies for making life-altering improvements through small, manageable changes have made him the go-to expert for anyone seeking to reshape their habits and transform their lives.

In a recent episode of A Bit of Optimism, which you can listen to here, Simon asked Clear if there is a way to anyone to get a firmer grasp on managing habits, both good and bad. He also asked Clear to explain the psychology behind how good habits are built and bad habits are broken.

Clear explains, “This all boils down to what I call the four laws of behavior change, which is a central theme in my book. There are many ways to approach it.”

When it comes to building a good habit, Clear emphasizes the importance of four key factors. “On the other hand, breaking a bad habit requires the opposite of these four factors that are essential for building a good habit,” he says.

This concept of the four laws forms the foundation of Clear’s philosophy. For more insights from Clear, be sure to listen to the full podcast. However, we’ll do our best to break down these four laws for you.

How to Build Better Habits

The first law of habit-building? You need to make your new habit “obvious.” This means placing visual cues in plain sight to remind you of your goal. “You want the cues of your habits to be obvious, available, visible, easy to see,” explains Clear.

Secondly, you want to make the new habit “attractive.” A good habit becomes enticing when associated with positive feelings. “The more compelling, motivating, or enticing it is, the better off you are,” says Clear.

Thirdly, you want to make it “easy.” Simplify the process of adopting a good habit to reduce friction, making it almost effortless to do. Clear explains, “Scaling it down, reducing friction. And then you want to make it satisfying, more rewarding or beneficial, the more enjoyable it feels, the more likely you are to repeat it.”

Lastly, you want to make the habit feel satisfying. If you can find a way to celebrate your progress that feels good to you (and doesn’t sabotage it), you’ll be more likely to make further progress. Reward yourself after completing a good habit to reinforce it.

So what does this look like in practice? For example, let’s say you want to start exercising regularly. Improving your health can often feel overwhelming and daunting, but if you take it one step at a time and apply Clear’s framework, it can feel much more doable.

  • Make It Obvious: Place your workout gear in a visible spot. This way, you will be more likely to use it.
  • Make It Attractive: Choose a workout routine you enjoy. If you like music, try dancing. If you love watching a certain sport, try playing it. When you have a passion or joy for what you are doing, you will see the activity as less of a chore.
  • Make It Easy: Start with short, manageable sessions. To quote Simon, “Dream big, start small, but most of all, start.”
  • Make It Satisfying: You completed your first week of regular workouts? That’s amazing! Go see a movie you’ve been wanting to watch. Reward yourself with a healthy treat post-workout. Buy those workout leggings you’ve heard great things about. Celebrate the fact that you stuck with it and continue to do so as you feed your new habit.

Now, How to Ditch Bad Habits

To erase a bad habit from your life, Clear suggests inverting the laws described above. Instead of making the habit obvious, attractive, easy, and satisfying, you want to make it “invisible,” “unattractive,” “difficult,” and “unsatisfying.”

You start by removing any triggers from your environment. Associate the bad habit with negative connotations to discourage engagement. Find a way to frame that habit in your mind as something undesirable, making it easier for your actions to reflect that. You’ll make the bad habit difficult by introducing obstacles that make it harder to indulge in the bad habit. Just as water follows the path of least resistance, be like water and choose the path of least indulgence.

Finally, you’ll make that habit unsatisfying by associating the habit with immediate negative consequences to deter repetition.

For an example of a bad habit, let’s consider excessive social media use.

  • Make It Invisible: Remove social media apps from your phone or disable their notifications. Charge your phone away from your work, sleep, or relaxation areas. By doing so, you’ll be less tempted to check it during your downtime.
  • Make It Unattractive: Educate yourself on the drawbacks of excessive social media use. Take note of your posture—stiff neck, hunched shoulders, and strained eyes? Putting the phone away can help alleviate these issues.
  • Make It Difficult: It’s easy to get caught up in endless scrolling. However, you can make it harder by setting up app blockers or time limits. Change your passwords to something long and complex to discourage quick access. Make it challenging and discouraging to get back online.
  • Make It Unsatisfying: Keep track of your screen time. Trust us, seeing that you wasted an average of six hours a day on TikTok Slime Ratings and Facebook comment drama is far from satisfying. The less time recorded, the better you will feel about yourself.

James’ approach to habit formation is both practical and profound, but it’s important to note that it’s not foolproof, especially if you neglect your other habits while solely focusing on the one you want to change.

“There is no one way to build better habits or break bad habits,” explains Clear. “There are many ways. And in most cases, you don’t need a single shift. You need a system of three or four, maybe even 10 little adjustments that you make, and collectively they all work together.”

By applying the four laws of behavior change within an ecosystem of habits, we can better understand how to nurture beneficial habits and discard harmful ones.

For more insights and in-depth discussions, tune in to the full episode of “A Bit of Optimism” featuring James Clear. His expertise and unique perspectives are invaluable for anyone seeking to make meaningful changes in their life.

The Perfect Answer to “Tell Me About Yourself”

It’s as certain as death and taxes, and as inevitable as the rising sun. It’s also as unavoidable as news headlines about Taylor Swift’s personal life. If you’re at a networking event, in a job interview, or in any meeting where you’re not the key figure, you’re bound to encounter the classic non-question question: “Tell me about yourself.”

Sure, you can argue endlessly about the usefulness of this commonly used conversation starter. Is “tell me about yourself” a lazy way to initiate a conversation? Perhaps. Is it a creative icebreaker? Definitely not. However, at the end of the day, it presents an opportunity for you to shine as an individual and demonstrate to your interviewer how you are unique, impressive, and memorable. We firmly believe in this.

That’s why, at The Optimism Company, we decided to seek the wisdom of Simon Sinek, our founder and Chief Optimist, for his go-to advice on confidently navigating the “tell me about yourself” question. 

Whether you’re prepping for an interview or you’d simply like to have your answer to this question holstered and ready to go at any time, we’d like to help you. So, read on, and if you’re interested in more valuable guidance on communicating clearly and effectively, be sure to explore Simon’s #1 bestselling course, The Art of Presenting, today.

Yes, You Should Prepare for the “Tell Me About Yourself” Question

“Let’s be clear, your response to the ‘tell me about yourself’ question should never be spontaneous,” advises Simon. It’s a fact that you know it’s coming, and while some may dismiss it as mere small talk, the truth is that it holds much more significance. It’s your initial opportunity to make an impression and artfully highlight your strengths.

However, let’s first address why the “tell me about yourself” question often leaves people stumbling: it requires talking about oneself. For those who feel uncomfortable discussing themselves, it can be stressful. And for those who are at ease with self-expression, it can be challenging to strike a balance between confidence and sounding boastful.

That being said, Simon encourages you to have a prepared answer. While there are countless approaches you can take, he offers at least two foolproof options.

Option One: Shift the Focus from Yourself to Your Friends

Not a fan of discussing yourself? Here’s a quick solution: Don’t. Instead, redirect the answer towards your friends.

“Here’s what you can say: ‘I find it challenging to talk about myself, so perhaps it’s easier to share the most common compliment I get, which could reveal something unique about who I am.’ In my case, the most common compliment I receive is that I am inspiring. So I would explain how I take pride in my ability to inspire others.”

Simon also emphasizes the importance of a unique answer. “It’s all about how you respond,” he explains. “If your words spark curiosity in the listener’s mind, that’s a plus. Merely saying that you’re a hard worker or a good son won’t capture their attention. What they truly want to hear are words that resonate with them.”

Option Two: Highlight a Personal Quality You Appreciate

If discussing yourself comes more naturally to you, Simon suggests taking a different approach.

“Choose one specific aspect about yourself that you genuinely like,” he advises. “But avoid clichés like ‘I’m a curious person.’ You need to delve deeper.”

For instance, you can mention that you are the go-to person for your friends when they face challenges, and that you possess the strength to help them gain perspective during difficult times. 

If nothing immediately comes to mind, Simon recommends asking your friends for their input.

“Ask your friends why they truly value your friendship,” he suggests. “They will provide you with the unique qualities that make you who you are. Incorporate a version of that when someone asks you to ‘tell me about yourself.'”

Now, if curiosity is a defining trait, go beyond the surface. “You can say, ‘I have an insatiable curiosity,’” says Simon. “‘I approach life with the curiosity of a child, always asking questions. I’m curious about people’s experiences, how the world works the way it does, and how I can make a meaningful impact. So, if you want to know about me, know that I’m driven every single day by an insatiable curiosity.'”

If you have a networking event or job interview on the horizon, we hope you find this advice helpful. And for more great advice to elevate your communication skills, be sure to check out our Optimism Library, filled with 50+ classes teaching essential human skills such as giving and receiving feedback and having difficult workplace conversations. 

Simon’s #1 Rule of Public Speaking

It’s no secret that the internet is bursting with all sorts of advice on public speaking, some of it backed by science (don’t forget to breathe), some of it poetic (“train the butterflies in your stomach to fly in formation and use them positively”), and some of it downright strange (see: “picture your audience in their underwear”).

However, questionable advice always thrives online due to the high demand for it. At the end of the day, public speaking is incredibly difficult and undeniably stressful, especially without practice. If you struggle with public speaking, we’d like to help.

Our founder and Chief Optimist, Simon Sinek, has studied the art of effective public speaking for nearly two decades and performed countless talks to audiences of all sizes. When asked to distill his most powerful tip for public speaking—the one that rises above all the rest—his answer is simple.

“I have one very important rule in public speaking, and that’s that you have to show up to give,” he says. “Very often, before I walk out on stage, I will say to myself out loud, ‘You’re here to give.'”

According to Simon, it’s important to step back and consider what you hope to achieve with your presentation. Take a moment to ask yourself: Why are you here? What valuable insights or discoveries do you have to share with others? Ultimately, what is the contribution you want to make to the audience?

“If you show up wanting nothing—no approval, no business—your audience will sense that,” he says. “As human animals, we are highly attuned to whether someone is acting selflessly or selfishly. When we can tell that someone is showing up for us, we feel grateful and are more willing to give them our attention and support.”

Curious to discover more secrets to delivering impactful presentations? Be sure to check out Simon’s advice for starting any presentation with confidence

Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.