The Three Words That Make Recognition Actually Stick

“Great job today.”

We’ve all said it. We’ve all meant it. And most of the time, it evaporates before the person we said it to even makes it back to their desk.

Not because we didn’t mean it. But because vague praise, however warmly delivered, doesn’t teach anyone anything. It feels good for a moment and then it’s gone. And we wonder why recognition never seems to land the way we hope it will.

The recognition and renewal conversation is something different. It’s specific. It names a behavior. It connects what someone did to the culture we’re all trying to build together. And then it does something most recognition completely skips: it invests in where that person wants to go next.

Here’s the difference in practice. A colleague pauses a meeting to invite pushback before a decision gets locked in. We could say “great move today” and move on. Or we could say: “When you paused the meeting to invite dissent before we locked the plan, you protected us from a decision we’d have regretted. That’s exactly what ‘seek the truth over speed’ looks like in real life.”

Everyone in earshot just received a masterclass in what this culture actually rewards. And the person we’re speaking to now has a clear, concrete picture of what they did and why it mattered, not a warm feeling that fades by Thursday.

Simon describes this as “targeted instruction disguised as gratitude.” And Albert Bandura’s research on social learning explains why it works so well. Humans learn primarily through observation and imitation. Specific, visible recognition doesn’t just teach the person receiving it. It teaches everyone watching. One moment of precise praise becomes a cultural data point that the entire team files away.

The renewal half is where most leaders stop short. Before we wrap up, we ask one more question: “Where do you want to stretch next, and what would make that feel possible?” That question sends a signal that we care about their growth, not just their output. We’re not cataloguing a past win. We’re investing ahead of the next one.

Then we close with one small, concrete commitment, something either of us will follow through on this week. Not “let’s keep this conversation going.” An actual thing. A name, a meeting, a door we’ll open.

Specific praise becomes a blueprint. Renewal turns today’s win into tomorrow’s courage.

And “great job today” becomes something someone actually remembers.

How to End an Argument That Refuses to End

Here’s a meeting most of us have been in. Two smart people, both with good intentions, stuck in a disagreement that somehow keeps circling back to the same place. Everyone in the room can feel the loop. No one knows how to break it.

Usually we push through. Someone concedes, or the clock runs out, or a senior person picks a side and we move on. The decision gets made. But the disagreement doesn’t actually go away. It goes underground, where it does slower and more expensive damage.

The alignment conversation is how we break the loop before it forms.

The insight at the center of it is this: most debates that go in circles aren’t really about the options being debated. They’re about the absence of a shared standard. When two people argue from their instincts, from what feels right to each of them, they’re not actually evaluating the same thing. They’re arguing from different, usually unstated, criteria. And no amount of persuasion will close that gap, because the gap isn’t in the argument. It’s in the foundation beneath it.

The alignment conversation resets that foundation before the debate begins. It sounds like this: “Before we go further, let’s agree on what we’re both trying to serve here.” And then we name it, specifically. “Our job is to make this feel immediately usable for a first-time customer. That’s the filter we’re both applying.”

Now the options have a referee. And neither person had to lose the argument to get there.

Simon draws on philosopher James Carse’s idea of finite and infinite games to explain why this works. Finite players fight to win. Infinite players ask which choice best serves the cause over time. The alignment conversation is how we invite a room full of finite-minded humans to play the longer game, together.

And the research supports why this matters so much. Google’s Project Aristotle, one of the most thorough studies of team performance ever conducted, found that the greatest predictor of high-performing teams wasn’t talent or experience or even strategy. It was psychological safety, the belief that we can raise a dissenting view without being punished for it. When disagreement stops being personal and starts being purposeful, that safety grows. People say the true thing instead of the safe thing. And better decisions follow.

The next time a meeting starts looping, try this before the next round of debate. Stop the conversation. Name the shared purpose you’re both trying to serve. Make it specific. And then hold both options up against that standard together.

The argument doesn’t disappear. It just finally has somewhere to go.

The Conversation You’ve Been Sitting On for Weeks

We all have a conversation we know we need to have, that we’ve been circling for days or weeks or, if we’re honest, longer than that. The missed deadline we mentioned sideways at the end of another meeting. The pattern of behavior we’ve hinted at but never named. The friction on the team that everyone can feel but no one will say out loud.

We sit on these conversations because we believe, somewhere underneath the logic we give ourselves, that not having them is the kinder choice. We’re protecting the relationship. We’re picking our battles. We’re waiting for the right moment.

But here’s what we know after watching this play out across organizations for decades: the longer we wait, the more we’re actually withdrawing from the relationship. Every time we swallow the truth, we erode a little trust. And the other person, more often than not, already senses something is wrong. They just can’t see it clearly because we haven’t named it.

The difficult truth conversation is accountability delivered with dignity. 

Here’s how to hold it well. First: give it its own time and space. Not tagged onto the end of another meeting. Not squeezed into a hallway. A real, dedicated conversation, because the other person deserves that signal: this matters enough to warrant its own time.

Open by naming what you’re doing. “I need to have a difficult conversation with you. I may get some of this wrong, and I’ll need your help, but it matters enough to address.” That sentence alone changes the whole temperature of what follows. We’re not delivering a verdict. We’re entering something together.

Then get specific about behavior, not character. This is the part most of us miss. “When the deadline slipped without an early heads-up, the team lost two days of testing” is a fact with consequences. It gives someone something to actually work with. 

Then ask: “What am I missing?” 

Research in organizational psychology consistently shows that perceived fairness in feedback, more than its content, determines whether people grow from it or retreat from it. The fairness signal matters. And the clearest fairness signal we can send is: I’m bringing you the full picture, I’m being specific, and I genuinely want to hear your side.

Simon describes this as “accountability is care with consequences.” Hard conversations are not the opposite of caring for someone. Done right, they are the expression of it. Trust tends to rise after a well-held difficult conversation, not fall.

Here’s the smallest shift we can make this week: if there’s a conversation we’ve been sitting on, name it. Find 30 minutes that belong only to it. Open with that one line: “I need to have a difficult conversation with you. I may get some of this wrong, and I’ll need your help.” Then say the specific, behavioral thing we’ve been circling.

We’ll probably feel relief before we even finish the first sentence.

The Conversation You Shouldn’t Skip Before Every Big Project

Almost every team problem we can name traces back to a conversation that happened badly or never happened at all. And nowhere is this more true than at the very start, before a project begins, before someone steps into a bigger role, before a big ask lands on their plate.

This is the “enrollment conversation.” And most of us have never had one.

The enrollment conversation is about inviting someone into a cause. It opens differently than a typical handoff: “Here’s the problem we’re trying to solve for our customers. Here’s why it matters right now. And here’s why I believe you specifically are the right person for this.” 

Then comes the part a lot of us skip: “What part of this actually energizes you? And what would help you do your best work here?”

That last question means the difference between managing someone toward an outcome and building something together.

Simon’s research into purpose-driven leadership consistently shows that when we lead with why, people stop asking “what do I have to do?” and start asking “what can I contribute?” Self-determination theory, developed by psychologists Edward Deci and Richard Ryan and now one of the most robust frameworks in organizational psychology, tells us that humans have three core needs at work: autonomy, competence, and the belief that their work means something beyond a paycheck. A proper enrollment conversation activates all three at once.

Gallup’s engagement research has found, year after year, that only about a third of employees feel genuinely engaged at work. The rest show up. They do the job. But they’re not bringing the part of themselves that would actually make a difference. And often, that gap opens in the very first conversation, the one where we handed them a task instead of extending an invitation.

Here’s what this looks like in practice: Before your next project kickoff, before you forward the brief and set the deadline, try something different. Sit down first. Explain the problem you’re actually trying to solve. Name why it matters to real people. And then say what you genuinely believe: “I think you’re the right person for this because…” and actually finish the sentence with something specific.

Then ask the question most leaders skip. Ask what energizes them about it. Ask what they’d need to do their best work. Then be quiet and actually listen.

You might be surprised by what you hear. And you’ll almost certainly get better work out of it.

That’s where the leadership lifestyle actually lives.

Want Better Teams? Put Your Phone Down First

Think about the last time someone came to talk to you. Where was your phone? Be honest—was it face up on your desk, quietly demanding attention with each notification?

“When somebody walks into your office, put your phone away,” says Simon. “It’s so easy, but it sends a powerful message that they matter.”

It sounds almost too simple to be meaningful. But according to Simon, these small moments of complete attention are the building blocks of extraordinary team culture.

“It’s the little things that add up more than the big things,” he explains. “Like saying good morning in the hallway. It doesn’t seem to do anything, but when you do it every day, people start to feel seen and heard.”

The Power of Consistency

This isn’t about grand gestures or company-wide initiatives. It’s about the tiny choices we make dozens of times each day. Simon shares a story about his friend Bob Chapman, who learned from his priest that “consistency is more powerful than intensity.”

Think about that for a moment. We often believe leadership is about big moments—the inspiring speeches, the crucial decisions, the bold directions. But what if the real magic happens in those small, everyday interactions?

Making It Work (Really Work)

Here’s how to put this into practice:

Create a Phone-Free Zone

When someone enters your office or starts a conversation, make it a ritual to physically put your phone away—not just face down, but out of sight. This isn’t just about reducing distractions; it’s about sending a clear message about what (and who) matters most.

Make It a Daily Practice

“Leadership is a human enterprise,” Simon reminds us. “It’s about making people feel seen, heard, and understood.” This means showing up the same way, every day, in every interaction.

Watch for the Ripple Effect

When leaders model this behavior, it spreads. Team members begin to give each other the same undivided attention, creating a culture of genuine listening and respect.

The Parent Test

Simon offers a powerful way to think about this: “The closest analogy I can give to being a great leader is like being a great parent. Yes, I know you don’t get to pick your team sometimes, but you don’t get to pick your children either, and yet you show up with love every day.”

Would you check your phone while your child is telling you about their day? That same principle applies to your team.

The Real Impact

This practice isn’t just about making people feel good—though that matters. It’s about creating the kind of psychological safety that leads to:

  1. More honest feedback
  2. Better problem-solving
  3. Increased innovation
  4. Stronger team bonds

Because when people feel truly seen and heard, they bring their whole selves to work. They take risks. They speak up. They care more.

“Leadership is nothing about being in charge,” Simon reminds us. “It’s about seeing those around us rise.”

Sometimes, that rising starts with something as simple as putting your phone away.

What the Navy SEALs Can Teach Businesses About Team-Building

Simon and the Navy SEALs

“Spending time with the military certainly lends itself to some remarkable experiences, and I’ve been privileged to have had my share.” –Simon

In the world of elite military units, few embody the spirit of trust, teamwork, and unwavering commitment that Simon often talks about quite like the Navy SEALs. Let’s explore the secrets behind their exceptional performance and the crucial role of trust in their achievements.

The Essence of Trust  

Trust is the foundation upon which the Navy SEALs build their remarkable accomplishments. As Simon emphasizes, trust is the bedrock of any high-performing team. The SEALs epitomize this truth, relying on each other’s expertise and unwavering commitment to the mission. This level of trust enables them to tackle unimaginable challenges with unflinching confidence, knowing that their teammates have their back.

How to Build a Trusting Team

Trust within the Navy SEALs is not an abstract concept. It is a tangible force that is meticulously cultivated. SEAL teams undergo rigorous training that instills the values of trust, collaboration, and shared purpose.

Simon often highlights the power of a shared purpose. It is through having a shared purpose that individuals are driven to overcome obstacles and make sacrifices. Navy SEALs exemplify this by prioritizing the team’s interests above their own, willingly sacrificing personal comfort and safety for the greater good. It is their unyielding dedication that fuels their unwavering trust in one another.

Rich Diviney is a retired Navy SEAL commander, a leadership and human performance expert, and a bestselling author. He collaborated with Simon to create Build Trusting Teams and is one of our amazing Optimist Instructors that gives keynotes, facilitates workshops, and teaches live online classes. 

The Role of Servant-Leadership

The leadership style within the Navy SEALs aligns closely with the principles of servant leadership advocated by Simon. By creating an environment of psychological safety and open communication, leaders in the SEAL community encourage their team members to rely on one another’s strengths, forging bonds that withstand the most extreme conditions. SEAL leaders exemplify humility, empathy, and a genuine desire to serve their team members. When they lead from the front, they foster trust and respect, inspiring others to follow their example. Through their selfless acts, SEAL leaders create a culture of trust and enable the entire team to unlock their full potential.

More From Simon + The Military

Simon’s cause, his WHY, has been significantly impacted and amplified by the time he has spent with men and women in uniform. It is from those in the military that he has learned the true definition of service. Check out the insightful conversations below:

Salute to Service

As a way of saying thank you to those who volunteer to serve, we are offering a 75% military discount on our online products: Find Your WHY, The Art of Presenting, and The Optimism Library. This discount is a small token of our appreciation and is for all U.S. active military and veterans, home and abroad.

For more information, click here.

Putting It In Practice

As Simon teaches, when trust becomes the cornerstone of our actions and relationships, we can unlock the true potential of ourselves and our teams.

Looking to Build Trusting Teams or bring the message of Leaders Eat Last to your team?

Contact our Experiences Team for a private class, keynote, or workshop.

How Gen Z is Transforming the Workplace

Embracing Gen Z’s Unique Perspective

In today’s rapidly evolving workplace, understanding the dynamics of different generations is crucial for success. So, this week on our LinkedIn page, we asked what generation (other than your own 😉) you admire most in the workplace and what specific qualities you appreciate. 

The latest generation to enter the workplace, Gen Z is in the spotlight (and often under a microscope) as they navigate the start of their careers. With over 4,000 votes in our poll, it’s clear they bring a unique perspective and fresh set of skills that a number of you took the time to mention: 

"I find that Gen Z has an extraordinary appreciation for fairness. I'm looking forward to seeing how they shape the workplace and economy."
Janet L.
"A lot of Gen Z's are so hungry to learn and have a unique ability to accept and change when they learn a better way of doing things..."
Scott W.

Let’s explore some other hallmarks of Gen Z employees.

The first characteristic that sets Generation Z apart is their status as digital natives. Having grown up in a world dominated by technology, they’ve learned emerging tools and platforms with fluency. Their tech-savvy allows them to adapt quickly to new systems and processes, making them valuable assets in a rapidly changing work environment.

Organizations can leverage this by integrating cutting-edge technology into their operations, enhancing productivity and efficiency. Gen Z’s knowledge of emerging platforms and digital trends can also help companies stay ahead of the curve, enabling them to innovate and remain competitive in an ever-evolving market.

One of the key aspects that sets Gen Z apart is their unwavering desire for purpose-driven work—they are determined to make a meaningful impact in their careers. Organizations that align their values and missions with Gen Z’s sense of purpose will attract and retain their talent. By showcasing how their work contributes to a greater cause, companies can inspire Gen Z employees to unlock their full potential.

The COVID-19 pandemic has accelerated the shift toward remote work, and Gen Z is well-equipped to adapt to this new normal. They are comfortable using virtual communication tools and can maintain productivity while working remotely.

That said, work-life balance is a top priority for Gen Z. They value personal time and seek flexibility in their schedules. Organizations that can offer remote work options and flexible hours are more likely to attract and retain Gen Z employees. By empowering Gen Z employees to manage their time effectively, companies can create an environment that fosters productivity, creativity, and overall job satisfaction.

Generation Z thrives on collaboration and connection. They are accustomed to constant communication and seamless teamwork facilitated by digital tools. Employers can leverage this by providing collaborative platforms and encouraging cross-functional cooperation.

Gen Z also values open communication and appreciates regular feedback. Employers who prioritize transparent and constructive conversations cultivate a culture of trust and empowerment, fostering stronger relationships within the organization.

Traditional leadership styles may not resonate with Generation Z. They prefer a more collaborative and inclusive approach to leadership. Gen Z employees thrive when they feel heard and valued. This happens more often when leaders adopt a more collaborative and inclusive approach, focusing on mentorship and coaching. By providing guidance and opportunities for growth, leaders can help Gen Z employees develop their skills and navigate the complexities of the modern workplace.

Simon’s Thoughts on Gen Z 

As a trained ethnographer, Simon has long been fascinated by people and the patterns in how we think, act, and communicate. 

With so many people wondering about Gen Z and generational dynamics at work, Simon sat down with David and Jonah Stillman—a father-son research duo who specialize in generational differences and their impact on the workplace. Listen to their full conversation on A Bit of Optimism:

Then, check out these videos from Simon. 

Simon and Millennials

Before Gen Z became the new generation in the workplace, Simon went viral for discussing Millennials in the workplace during an interview. Watch the full video here:

To learn more about working with Gen Z, Millennials, (and other generations) in your workplace, check out this class in the Optimism Library!

Bridging the Generation Gap at Work

Boomers, Gen X, Millennials, and Gen Z all have one thing in common: we have to figure out how to best communicate with coworkers from different generations.

..and there’s more where that came from! Subscribe to The Optimism Library for over 40 of our very best class recordings, with more added every month and online access everywhere.

Leadership in the Infinite Game: Live Q&A Recap

Recently, Simon hosted a Live Q&A across our social platforms to answer questions from people like you, and talk all things Infinite Game. Check out what he had to say below:

Questions and answers have been edited for length and clarity.  

Q: What is the Infinite Game?

Simon: In the mid-1980s, a philosopher and theologian by the name of Dr. James Carse defined two types of games: finite games and infinite games. A finite game has known players, fixed rules, and an agreed-upon objective. Infinite games have both known and unknown players, so you don’t necessarily know who all the players are and new players can join the game at any time. When we play with a finite mindset in an infinite game—meaning we play to win in a game that has no finish line—there are some very predictable and consistent outcomes. The major ones ones being the decline of trust, the decline of cooperation, and the decline of innovation. And if you look, a lot of the challenges that we’re facing in our world—both in business and in politics—are because too many of our leaders are playing with the wrong mindset for the game that they are in.

Q: What other companies have you noticed are playing with an infinite mindset since the book was published?

Simon: Some companies have actually been pretty public about this. Brian Chesky over at Airbnb has publicly said he wants to build an infinite company and be more infinite-minded; I love that. I’ve had conversations with some folks at Nike who said that they’re trying to be more infinite-minded. Walmart is trying to be more infinite-minded.

I think what’s happening is a lot of leaders that are coming in are recognizing that some of those leaders that came before them were so excessively finite-minded that they’ve actually done damage to the companies that they now lead. They have to change their mindsets to actually put their companies back on a longer path. I’m very proud that the little idea that Dr. Carse originated, and that I’ve been able to build upon, is really finding its momentum. 

Q: What do you do to teach kids about the Infinite Game?

Simon: There’s a great story that really captures what it means to live with an infinite mindset… There’s a young monk with a remarkable natural ability for horse riding. And everyone in the village says, “You’re so lucky.” And the monk says, “We’ll see.” And then one day he has an accident, falls off his horse, breaks his leg, and ruins his career. And everyone in the village says, ‘You’re so unlucky.” And the monk says, “We’ll see.” Then war breaks out, and all the young men are sent into battle, but he can’t go because of his busted leg. And everyone in the village says, “You’re so lucky.”

The point is good news, bad news, who knows? Everything bad that happens to us will end, and everything good that happens to us will end. As Maya Angelou said, “Every storm eventually runs out of rain.” But teaching kids about that little Chinese proverb is really, really helpful. 

Q: How do we teach an infinite mindset to Gen Z?

Simon: Well, we need to be teaching it to every generation, and frankly, it’s some of the older generations that struggle the most. It’s the Boomers that are the most finite-minded because that’s the Jack Welch generation, but I digress.  

The way we teach it is the way we teach anything, which is we talk about it, we talk about it, we talk about it. Read my book, read Dr. Carse’s book, talk about it yourself. The great thing about finite and infinite games is that you don’t need me to share these ideas. They’re so simple, understandable, and repeatable.

I think we also need to build it into our schools. Too many schools are finite-minded. We teach math and science, but we don’t teach mindset. We don’t teach how to manage stress, we don’t teach how to view the world. I think we need all of that in our curricula.

Q: How is AI affecting the Infinite Game?

Simon: If AI is used for constant improvement—so if we plug it into a system so that it’s constantly finding errors and mistakes that we can constantly improve something and never feel that the work is done—then I really like it, and I think AI is valuable. When we use AI to try to “win”, to figure out formulas even though there’s no such thing as winning, then I think it only exaggerates all the ills of a finite mindset. It’s like rank or power: is power and rank good or bad? Well, it depends what you’re doing when you achieve it. So I think it’s the application of the AI that I’m more nervous of, and I think it’s important that we know about these two different games so that we apply it in the right way.  

Q: How do we influence people we have no influence over? 

Simon: I get this question all the time. We can only take responsibility for ourselves, and so we have to be the leaders we wish we had. No number of anonymously sent books to our boss will change the way that they lead, unfortunately.

What does change is that we become the examples. And when we lead the way that we think leadership should, what you find is that morale is higher, performance is higher, and any open-minded senior leaders will look down and say “What are you doing?” Then we can tell them, but we’ve got to make the case first. Or, if they continue to ignore us, it’s okay because we’re building great teams that will eventually get promoted out or move to other companies and take all the lessons they learned from us. This is very much a part of the infinite mindset, which is accepting and learning that we may not see results in the short term, but if we keep acting true to our values and keep acting toward our vision, then eventually it starts to ripple. 

Q: What if I’m not a leader? 

Simon: Every one of us is a leader and a follower. The best leaders are the best followers. No matter how senior they get, they still believe they’re in service to something bigger. The pope, for example, is in service to something even bigger than himself. So, believe it or not, the best leaders are the best followers. And if you’re just part of the group, then that’s okay. But if you’re the one who says, “I’m gonna take care of the people in my group, if I’m gonna take care of the people on my team,” you’re a leader.

Good followership looks a lot like good leadership, which is care about the person to the left and care about the person to the right. And the weaker ones are taught gratitude and learn to push harder, and they are welcome back into the team. And so the really interesting thing is if you really choose to be just a part of the team and not actually work toward the team, weirdly you’ll find that the team organically pushes you to the sides to try to teach you a lesson, which is “come be a part of the team”. Because we care about the group, and everybody knows if you support the group, you live longer.  

Q: How can I bring The Infinite Game to my team and make it into an ongoing practice?  

Simon: What I have found if you want to bring new ideas to a team is start talking about them. Just say, “I heard this idea. Can I share it with everybody?” 

All of my ideas started off as conversations. All of my ideas start off as thoughts. Going out for lunch with friends or with teammates and I said, “Can I share with you an idea that I’ve had or have learned about or heard?”

It all goes back to the Law of Diffusion which tells us not to worry about converting people. Find the people who are more drawn to these early ideas. So when you talk to them, some people say, “You’re an idiot.” Okay, that’s fine. We don’t need to convince them. And some people say, “That’s cool! I love that. Where did you learn about that? I want to learn more about that.” And then you’ll start to build a  community of people around ideas. But talk about them—talk about them obsessively. When I have an idea or find an idea, I become obsessed with the idea, and it’s all I talk about for a while. 

Q: Why are Team-Building Programs so effective?

Simon: Whenever I would give a talk, invariably, someone would raise their hand and say, “Simon, it’s all fine and good what you talk about, but our company—we have no budget for leadership curriculum.” I talk about learning listening, about learning how to give effective confrontations and difficult conversations, all these great leadership skills—and people would always say, “We don’t have the budget for it,” or “Our company is too small,” or “My boss has no appetite for this.” And I’d always reply with the same answer, “Can you afford a book? Buy a book; start a Team-Building Program.” 

A Team-Building Program is one of the best ways to start a leadership curriculum without any formal budgets or any formal learning. One of the things we found is when people did start Team-Building Programs, is they sometimes got a little stuck. So what we did is we built a Team-Building Program where I ask the questions, and they come with guided discussions, and we really offer a way for you to go deep and have really good conversations. 

Explore the Infinite Game Team-Building Program here

Q: How do I respond to leaders who have an infinite mindset in their policies but have rolled out increasingly finite measures of performance?

Simon: Well, then they don’t really have an infinite mindset. Every company seems to have a purpose statement on their website, but do they actually make decisions based on or to advance that purpose? And you’ll see that the angel is in the details. So if a leader talks a good game but doesn’t act a good game, then it’s just talk. It’s just marketing. No organization or leader is perfect. They can at least say, “We’re trying to figure this out. We’re struggling to figure this out. We’re open to ideas.” At least if they did that, I’d believe them. But if all their incentives and rewards are finite, then they’re working counterproductively, unfortunately. Again, they may, in their thoughts, be trying to do it and just not have communicated to the team.

Q: Are the recent mass layoffs the result of finite thinking or infinite thinking? 

Simon: The answer is that it depends. If the company is trying to just balance the books, finite thinking. We did see in some companies is they got a little too full of themselves during Covid when some companies and some industries were thriving, and they started to believe it was them.

Peloton, for example: right place, right time, and their business just boomed during Covid. They thought it was because they were geniuses. I’m sure they’re smart people, but they expanded too much, too quickly. Now as the market is leveling off and normalizing to pre-Covid standards, turns out it’s affecting their business. Now they’re having layoffs to correct that lack of humility.

But a lot of companies, unfortunately, are taking advantage of it to manage books. The simple answer is it depends, I hate to say it. You have to look at the leadership; you have to look at the circumstances. 

Q: What are the practical steps you personally take to keep an infinite mindset?  

Simon: Number one, advance a Just Cause. I talk obsessively about my Just Cause—I never make an assumption that people know it, even on my own team. I will say it all the time. So I’m reinforcing it for the team, but I’m also reinforcing it for myself. 

Build trusting teams, which is I work hard to embody and practice the things that I talk about. I’m on my own leadership journey. I make mistakes; I try to be open, honest, and accountable when I make those mistakes, but I’m the first to admit that I’m a student of leadership. That’s all I am; there’s no such thing as an expert. I work hard every day to try and build the teams that I know will advance that cause and help me be infinite-minded. 

The big one, which is actually the easiest one to implement is Worthy Rivals. I’m not trying to beat anyone. I’m not trying to outdo anyone. There are other people who do what I do; I’m not trying to sell more books than them. But I do admire some of them because they do some or many things better than me, and I want to learn from them because I’m always in a state of constant improvement. We also believe in partnering with some of the people that are our “competitors”. We’ve reached out to the CEOs of companies who literally sell similar products as us and we say, “Hey, can you teach us what you’re doing so we can get better at what we’re doing.”

Worthy Rivalry is the easiest place to start, and we will even talk about it with our team. If we have a new project we’re working on, we’ll tell someone, “Go Worthy Rival this.” In other words, find someone who’s really good at this, and let’s learn from them. 

Q: How do we build trust with new and old players as people are constantly coming in and out of the game? 

Simon: Think of it like making friends, which is we’re constantly meeting new people, we have our old friends with the deepest trust, but we have to be open to new people. It’s okay to have a little distance. It’s okay that you don’t have to share all your deepest, darkest secrets, but you want to make people feel welcome, and you want to give people the opportunity to be a part of the team. 

There’s a big misconception about leadership and team-building. is, I hear bad leaders say, “Prove to me why I should trust you.” No, that’s not how it works. You have to give trust, and the leader has to earn it back. When somebody joins the team, we’re the leaders because we’re the familiar ones, so we have to give some degree of trust and earn their trust—not the other way around. Their guard is going to be a lot higher than ours because they’re not part of the team when they feel individual and isolated. In other words, be nice. 

Q: How is a Just Cause different from company values?  

Simon: Company values, which should be immutable, are the mechanisms we use to help us manage our culture to advance our Just Cause. So, a Just Cause is a vision of the future. Our values are the edges on the sandbox to help guide our behavior. For example, one of the things that gets companies in trouble is when they believe in  “growth at all costs”. Our values manage that all costs part. We want to achieve our vision but not at all costs. The ends don’t justify the means; they both have to be honorable. 

Values are the edges on the sandbox we use to help us advance toward our Cause, and it’s those values that help us hire and work with people to know that we can get along and trust each other. 

Q: How can I join your Just Cause? 

Simon: Thank you! First, let’s articulate what my Just Cause is. I believe in a world—I imagine a world—in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work that they do.

I am fully aware that for us to actually build that world, it’s going to take an army of us. It’s going to take millions of us because we have to undo some of the practices from the past and change we’re building our companies, change the way in which we’re leading our governments, change the way in which we’re treating each other. 

As Thomas Edison said, “Vision without execution is hallucination.” And so the best thing you can do is be the leader you wish you had. The best thing you can do is embrace some of the ideas I’ve talked about in Start with WHY or Leaders Eat Last or The Infinite Game. The best thing you can do to be a part of the movement is to be a physical example of the principles I talk and write about. 

Watch the full replay:

Instructor Spotlight: Joseph Kim

We believe the best way to build this world is to commit to building it together, and we’re so grateful for the contributions of our instructors. Without them, we wouldn’t be able to accomplish what we do.

If you’re interested in learning more about us, we’d like to introduce you to Joseph Kim—one of Simon’s Master Trainers!

Simon’s Master Trainers are instructors who specialize in presenting and teaching Simon’s content: Check out our live online classes like Start with WHY, Leaders Eat Last, Leading with an Infinite Mindset, and more. Or, to book them as a speaker for your next event, contact our Experiences Team.

Joseph Kim is passionate about empowering the next generation and believes that tomorrow can be better than today.  He has served as a communication and leadership keynote speaker, trainer, and facilitator for various organizations. Joseph is an alum of Harvard Business School and has a PhD in philosophy from Arizona State University. In his free time, he enjoys riding his motorcycle, playing electric guitar, and training Brazilian jiu-jitsu with his sons.

Read on to learn more about Joe!

How are you today?

Doing great!

What was it that moved you to your line of work?

I wanted to join the movement of inspiration! As I was inspired by the work of Simon and his team, I wanted to join my worthy rival Simon and work to inspire others as he had inspired me.

What do you specialize in?

I specialize in all of Simon’s content that we offer (Start with WHY series, Leaders Eat Last, and The Infinite Game). Before that I was a professor of business communication, with a research specialty in non-verbal communication.

What is one thing from your teachings that you wish everybody would learn/know?

That the choices we make now can impact not only our own future but impact the next generation. It’s amazing how one moment of inspiration can impact the trajectory of someone’s future. I remember when I first heard Simon’s Start with WHY talk on YouTube many years ago, and here I am today.

What is your favorite saying/bit of advice?

There is an ancient saying that says, “We have this treasure in jars of clay.” I love this so much! It shows that there is so much power and value in ordinary things in our lives, and though it may look ordinary we can uncover it to reveal something much much more. I feel like this is true of finding your why or other things we do. It seems so ordinary, but once we find our WHY and can articulate it, we find that everything we do changes.

What is something that will always brighten your day?

Guacamole. I live in Seoul and it’s not easy to make guacamole. I know just a few good places that offer good guacamole in Seoul and everyone is happier once they’ve had good guacamole.

Is there anywhere else we can follow you?

Yes you can find me on LinkedIn here:

How are you today?

Doing great!

What was it that moved you to your line of work?

I wanted to join the movement of inspiration! As I was inspired by the work of Simon and his team, I wanted to join my worthy rival Simon and work to inspire others as he had inspired me.

What do you specialize in?

I specialize in all of Simon’s content that we offer. (Start with WHY series, Leaders Eat Last, and The Infinite Game.) Before that, I was a professor of business communication, with a research specialty in non-verbal communication.

What is one thing from your teachings that you wish everybody would learn/know?

That the choices we make now can impact not only our own future but impact the next generation. It’s amazing how one moment of inspiration can impact the trajectory of someone’s future. I remember when I first heard Simon’s Start with Why talk on youtube many years ago, and here I am today.

What is your favorite saying/bit of advice?

There is an ancient saying that says “we have this treasure in jars of clay.” I love this so much! It shows that there is so much power and value in ordinary things in our lives, and though it may look ordinary we can uncover it to reveal something much much more. I feel like this is true of finding your why or other things we do. It seems so ordinary, but once we find our why and can articulate it we find that everything we do changes.

What is something that will always brighten your day?

Guacamole. I live in Seoul and it’s not easy to make guacamole. I know just a few good places that offer good guacamole in Seoul and everyone is happier once they’ve had good guacamole.

Is there anywhere else we can follow you?

Yes, you can find me on LinkedIn here.

If you have a story about someone you know inspiring people to help others or how Simon’s work has inspired you, send it to us at [email protected], and we might share it here!

Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.